CLIENT

ZARA

ANFU LU, SHANGHAI

LOCATION

POP UP STORE DESIGN

WHAT WE DID

  • For the Year of the Dragon, we used XI XING LE exclusive Kylin IP as eye-catching storefront. The interior was inspired by their classic signature green and peachy-pink tones. Each room has a different spatial color, embody high aesthetic and emotional experience journey throughout for visitors.

    Carefully arranged props of the ZARA x XIXINGLE collection displayed within the space fully reflect SKYnoa's interpretation of an unique, playful integration of Chinese and Western cultures. Through visual, tactile, and auditory transformations of the original space, it feels as if a virtual Chinese-style game world has been brought offline, creating a trendy and diverse social area that's enjoyable to play, photograph, and explore.

Immersive Experience

DREAMY

VISUAL

AUDITORY

TACTILE

ZARA x XIXINGLE

SPATIAL

UNIQUE & PLAYFUL FUSION OF CHINESE & WESTERN CULTURES

FROM CHANGSHU ROAD TO ANFU ROAD

VISUAL, TACTILE & AUDITORY TRANSFORMATIONS

PHOTOGRAPHED BY : DING YUHAO

SKYnoa X ZARA

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ADIDAS BEIJING SANLITUN

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BALENCIAGA ZHENGZHOU