CLIENT
ZARA
ANFU LU, SHANGHAI
LOCATION
POP UP STORE DESIGN
WHAT WE DID
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For the Year of the Dragon, we used XI XING LE exclusive Kylin IP as eye-catching storefront. The interior was inspired by their classic signature green and peachy-pink tones. Each room has a different spatial color, embody high aesthetic and emotional experience journey throughout for visitors.
Carefully arranged props of the ZARA x XIXINGLE collection displayed within the space fully reflect SKYnoa's interpretation of an unique, playful integration of Chinese and Western cultures. Through visual, tactile, and auditory transformations of the original space, it feels as if a virtual Chinese-style game world has been brought offline, creating a trendy and diverse social area that's enjoyable to play, photograph, and explore.
Immersive Experience
DREAMY
VISUAL
AUDITORY
TACTILE
ZARA x XIXINGLE
SPATIAL
UNIQUE & PLAYFUL FUSION OF CHINESE & WESTERN CULTURES
FROM CHANGSHU ROAD TO ANFU ROAD
VISUAL, TACTILE & AUDITORY TRANSFORMATIONS














PHOTOGRAPHED BY : DING YUHAO
SKYnoa X ZARA