CLIENT
ADIDAS
BEIJING SANLITUN
LOCATION
RETAIL SPACE CONCEPT
WHAT WE DID
SKYnoa is honored to have been invited as a spatial expert with the aim to create a more "shopper-friendly" experience as requested by the client and to create an environment that "promotes" sales from a commercial perspective.
The design concept of the first floor is inspired by the Adidas Home Of Sports theme of "connecting architecture and nature." We have extracted elements from forests to embody the dynamic and natural flow towards the "HYPE" zone, using a large number of curves in the design of the circulation.
Next to the entrance, we located the live streaming room, creating a dual space for live streaming and experiential purposes. Here, we designed unique display props for Adidas HYPE's limited-edition footwear, combining them with futuristic HYPE installations, and illuminating the HYPE products and matrix to enhance overall circulation and to increase the desire to explore and actively shop.
The original "Creative Lab" on the second floor of Beijing lacked attention due to its size and area design. We aimed to help the brand make this functional area more easily discoverable by consumers and create a space where they can customize products according to their own styles. With the slogan "Made For You." we give highlight this special customization area and allowing a glimpse into what lies inside for customers want to check out.
To pay tribute to "Sanlitun" and highlight the music genes in the "Blue Blood" of the adidas Originals line, SKYnoa created the concepts of "Personal AV Room" and "Music Garden". The goal was to create an integrated area where consumers can have a shopping experience. Combining furniture inspired by the Ming and Qing dynasties with modern materials such as acrylic.
The central island table is composed of various dismantled and recombined audio devices, complemented by a leather listening sofa, creating a retro yet locally distinctive style in pure blue tones.
PHOTO COURTESY BY SKYNOA
PHOTOGRAPHER: LI BIN
SKYnoa X ADIDAS