Against the general global understanding of “luxury” store design, BALENCIAGA’s look has a strong industrial style - the concrete floors are mottled and even reveal construction grids; weathered display racks with no coating finish; walls textured with special wear and tear marks, stained or chipped effects; cables, ducts and ventilation systems running across the ceiling and only partially covered by ceiling grids and an industrial looking lighting systems; which all symbolizes the “modern luxury” approach for Balenciaga.