CLIENT
ADIDAS
RETAIL SPACE CONCEPT
WHAT WE DID
CHENGDU TAIKOO LI
LOCATION
Photography by 海瑞
SKYnoa is honored to have been invited as spatial experts to redesign the Adidas ORIGINAL shoe area within their Chengdu Taikoo Li store. The ORIGNAL location is the No.1 sales area globally and has high impotency to the brand and Swire Properties.
ARCHITECTURE ON THE MOVE
Celebrating the heritage
Through sport and innovation adidas is constantly on the move amongst global sports trends.
To preserve the heritage and adhere to local authenticity our design presents a contrasting yet compelling shell that distinguishes the past and future.
We are creating a movable architectural gesture to house orginals’ key footwear product.
BREAKING BOUNDARIES
We want to introduce sophistication and artfulness through transparency, contrast, and texture, whilst always staying authentic to culture.
Through one unfolding movement the design reveals heritage contrasting with ADIDAS innovation.
Focus on the product and the story with impactful image-making which creates lasting memories. With a new approach to curating imagery never seen before.
PHOTOGRAPHED BY HAI RUI
SKYnoa X ADIDAS