CLIENT
ADIDAS
CHINA MARKET
LOCATION
MONO STORE CONCEPT
WHAT WE DID
A BRAND NEW DESIGN CONCEPT
FIXTURE TRANSFORMATION
ADIDAS YOUTH PARK
ADIDAS YOUTH PARK
ADIDAS is taking a proactive approach by crafting an iconic brand vision the ADIDAS YOUTH PARK and delivering an alluring offline experience to captivate their future consumers.
FLEXIBLE ARRANGEMENT
All the standard fixtures were redesigned to accommodate this New kids concept. The doodling linearity of the shopfront extenuated into the interior and became 3D form divided into red and blue. These colors code are used to differentiate different product categories. Each of the fixture is considered as single module which can be rearranged in countless formats.
PHOTO COURTESY BY ADIDAS
SKYnoa X ADIDAS