CLIENT

ZARA

SHANGHAI

LOCATION

INTERIOR DESIGN

WHAT WE DID

  • The overall design is inspired by the padded texture of winterwear—soft, cushioned exterior walls provide an immediate sense of comfort and warmth. SKYnoa uses a vibrant pink color to highlight the youthful and dynamic fashion statement of the ski collection, while the padded design creates a “tunnel” effect, immersing visitors in a dreamy pink wonderland to explore Zara SKI's collections.

    In the display details, SKYnoa incorporates accessories like ropes, hooks, and straps to vividly recreate the speed and excitement of an outdoor ski slope. Wearing Zara SKI outfits, it feels as if you're a striking scene flying down the slopes. The multi-faceted mirrors on the left wall allow visitors to view the outfits from different angles, offering an immersive experience of the brand's tailoring craftsmanship.

    SKYnoa has also prepared light and crisp snowflake candies to enhance the winter season atmosphere in the pop-up space. Visitors can take photos in the padded room or step into the orange gallery, where the bright, cheerful orange space invites further interaction with more of the collection.

FANTASTICAL DREAMY

YOUTHFUL DYNAMIC

VIVID, TONAL AND MIRACULOUS

PHOTO COURTESY BY ZARA

SKYnoa X ZARA

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