The thought of crafting the HUG collection came from the wish of having a statement-fixture which is eye-catching and very visible, yet clean and uncomplicated. For the design we looked back to the “Memphis” decade, its essence and purpose and put it in a modern perspective of today’s time.

A new “postmodern” interpretation creating a design-object of simplicity and joy, featuring colourful and geometric figures. Coming along with the first design and shape of the chair, it gave us the perfect base to also form a stool and highchair.

A variety catering for many different occasions, such as at a trendy bar, someone’s kitchen island, your favourite local coffee shop, modern office and co-working spaces, or your little private reading nook at home.

HUG is graphic, playful and visually strong, reflecting a clear discipline:

simple rules - simple joy